At some point in junior high I graduated to my first true love: Levi's. I wore them until I wore them out. They came in blue denim, brown corduroy, and painter pants white. Their versatility kept the love affair alive.
But then along came their first true rival, designer jeans. When the first designer jeans ever were introduced, Jordache, I was a high schooler. The mass marketed designer clothing thing was new, let alone in something as basic as denim. But I was not tempted. I thought they looked ridiculous with their dark blue, even, un-faded look, their tight clingy-thighs and their little pockets embroidered with swirly-bobs. I couldn't take them seriously and besides, my mother couldn't take their price. So I remained faithful to Mr. Strauss.
Long about my junior year in college I succomed to the designer temptation, however, to the siren call of Calvin Klein.
And for awhile, nothing came between me and my Calvin(s). But ultimately I returned to the loose legpants of Levi. Pre-shrunk, button-fly, orange-tag, red-tag, acid wash, light wash, 501's and 504's. I loved them all.
The next greatest blue jean revolution for this woman suffering through the waist-pinching, post-childbirth phase of her life was stretch jeans. And when Levi's came out with their version? I fell in love all over again. For the first time ever I could tolerate tight fitting jeans. I'm not sure anyone observing my evolution from behind was pleased, but I sure was.
Which takes me to now. The latest blue jean phenom appears to have hit the airwaves.
I saw them the other night in one of those tacky television commercials on cable, while, as it happens, I was stuffing my face with a juicy burger and fries. It's only fitting, if you think about it.
But really? If jammie is the future of jeans? I am filing for denim divorce.
Until then, Levi's? You are safe.
Disclaimer: One night after I wrote this post, Stephen Colbert did a segment on Levi's (scroll to 1:52), another example of my common experience with synchronicity. Or maybe the staff at Colbert Nation are running out of ideas and have taken to peeking at unposted blog posts.